Europe Two-Wheeler Market Overview

Base Year: 2024

Historical Years: 2019–2024

Forecast Years: 2025–2033

Market Growth Rate: 6.4% (2025–2033)

The Europe Two-Wheeler Market is driven by increasing urbanization, rising fuel prices, and the growing demand for electric scooters and motorcycles. According to the latest report by IMARC Group, The Europe two-wheeler market size is estimated at USD 23.4 Billion in 2024, and is estimated to reach USD 42.0 Billion by 2033, exhibiting a CAGR of 6.4% during the forecast period 2025-2033.

Europe Two-Wheeler Industry Trends and Drivers:

The Europe two-wheeler market is changing fast. Urbanization, environmental concerns, and electric mobility are key drivers. As cities grow crowded, motorcycles, scooters, and e-bikes are becoming popular for daily commuting. Electric two-wheelers are especially appealing because they are eco-friendly, cost-effective, and backed by government incentives to cut carbon emissions. Countries like France, Germany, and Italy lead in adopting electric scooters and motorcycles. This is supported by investments in charging infrastructure and friendly policies. Gasoline-powered two-wheelers remain popular, especially in areas with a strong motorcycle culture. However, manufacturers are shifting focus to hybrid and electric models to meet stricter emissions rules. Challenges still exist, such as high upfront costs, limited range for electric models, and safety concerns. Yet, the Europe two-wheeler market thrives, fueled by innovation and a push for sustainable transport.

Looking ahead, the market will benefit from trends like connected vehicles, shared mobility, and better battery technology. Connected two-wheelers with IoT features, such as GPS and real-time diagnostics, are becoming common. These enhance riding experiences and safety. Shared mobility services, like scooter-sharing and bike-sharing, are also gaining traction in cities. They offer flexible and affordable transport options. Advances in battery technology, such as faster charging and longer ranges, will make electric two-wheelers more appealing. Additionally, the rise of micro-mobility solutions like e-scooters and e-bikes is changing urban transport, especially for short trips. As Europe focuses on sustainability and smart city initiatives, the two-wheeler market will play a vital role in the future of mobility. This offers both opportunities and challenges for manufacturers and consumers.

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Europe Two-Wheeler Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Vehicle Type:

1. Scooter/Moped

2. Motorcycle

   1. Sport/Supersport

   2. Enduro

   3. Chopper

   4. Classic

   5. Commuter

   6. Others

Analysis by Fuel Type:

1. Gasoline

2. Electric

Analysis by Engine Capacity:

1. Up to 125 cc

2. 126-250 cc

3. 251-500 cc

4. Above 500 cc

Analysis by Transmission:

1. Manual Transmission

2. Automatic Transmission

Country Analysis:

1. France

2. Italy

3. Spain

4. Germany

5. United Kingdom

6. Russia

7. Netherlands

8. Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

1. BMW AG

2. Energica Motor Company S.p.A.

3. Harley-Davidson, Inc.

4. Honda Motor Co., Ltd.

5. Kawasaki Heavy Industries, Ltd.

6. KWANG YANG MOTOR CO., LTD. (KYMCO)

7. Piaggio & C. SpA

8. PIERER Mobility AG (KTM, Husqvarna, GasGas)

9. Sanyang Motor Co., Ltd. (SYM)

10. Triumph Motorcycles Ltd.

11. Yamaha Motor Co., Ltd.

12. Zero Motorcycles, Inc.

Key highlights of the Report:

1. Market Performance (2019–2024)

2. Market Outlook (2025–2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current, and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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